Prairie Grass Festival: Where Music, Creativity, and Community Bloom

What started as a dream between two friends — John Jones and Angela Elsner Brown — is now growing into something that’s much more than a music festival. The Prairie Grass Festival, held in Madison, Minnesota, was born from a shared vision: to offer space for healing, connection, and creative expression in a part of the world where access to alternative wellness is still hard to come by.

Angela, a longtime advocate for holistic and alternative approaches to health, has been outspoken about the therapeutic benefits of cannabis — especially for veterans and others living with trauma. Her dedication to healing is personal, and deeply practical. Out here on the prairie, where access to alternative medicine clinics is few and far between, wellness often has to start at home, with community.

That’s where John’s love of music enters the story. With his background in performance and production, the idea of turning this dream into a full-blown festival — one that included live music, vendor booths, and community education — suddenly felt doable. Together, they envisioned something vibrant, joyful, and rooted in care: a daylong celebration of rural creativity, wellness, and connection.

Learn More About Minnesota Veterans for Cannabis

At Prairie Goods, my goal has always been to help rural dreamers and doers build an online presence. I believe that the talent, passion, and innovation happening out here deserves to be seen everywhere. That’s why I’m so excited that John and Angela are partnering with Prairie Goods to give their vendors and musicians the tools they need to grow.

The Prairie Grass Festival isn’t just a one-day event. It’s a chance for makers and musicians to meet rural consumers, build relationships, and carry those connections beyond the fairgrounds. Every vendor who signs up will not only have a physical booth at the event — they’ll also receive online promotion and marketing support through Prairie Goods.

It’s more than a booth. It’s an investment.

For just $150, a local maker can highlight their work, meet their customers face-to-face, and start building a relationship that lasts beyond a one-time event.

Because we’re not just here to sell a product. We’re here to help rural businesses grow.

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