Dreamers

Fear is a hell of a thing.It strangles. It suffocates. It lies. It misleads. It obscures. Starting a small business has made me reckon with just how many shapes fear can take. Fear of failing. Fear of succeeding. Fear of being wrong. Fear of being right. Fear of being judged. Fear of being seen. A thousand quiet whispers that show up uninvited and try to run the show.

This simple Zen phrase has become my anchor—especially when I’m overwhelmed. In life and in business, we often wait for the “right” moment. But perfectionism is just procrastination in disguise. Prairie Goods was created to help small-town makers get seen—without needing to shout. Because local doesn’t stand a chance if we wait.